How Purple Circle Helped De Novoo Boost Sales by 83% with Creative-Led Scaling

About the Brand

De Novoo is a fashion-forward brand offering curated resort and casual wear collections designed for the bold, expressive woman. Known for its signature prints and breezy silhouettes, the brand has carved a niche in India’s premium fashion segment.

The Challenge

Despite a strong product lineup and consistent online presence, De Novoo faced key challenges that limited growth:

• Flat campaign performance: Ads lacked creative diversity and weren’t optimized for funnel-specific stages.
• Limited new customer reach: Campaigns were not scaling into untapped audience segments.

Underutilized backend data: Valuable insights from Shopify weren’t being used to guide campaign direction.

The Solution

Purple Circle stepped in with a full-funnel, creative-first strategy, blending performance marketing with precise brand storytelling.

1. Data-Driven Funnel Structuring

• Shopify audit to uncover top-selling products, conversion gaps, and high-margin categories.
• Audience segmentation: Structured the funnel into TOF (Top of Funnel), MOF (Middle), and BOF (Bottom) with stage-specific messaging.
• Hyper-focused retargeting: Used add-to-cart and engaged audiences for high-conversion retargeting.

2. Creative Scaling for Performance

• Developed scroll-stopping creatives styled around trending looks — boosting CTR and engagement.
• Launched themed offers like “10% Off Prepaid Orders” and “Summer Drop Exclusives” to trigger impulse buys.
• Designed assets natively optimized for Meta and Instagram Reels.

3. Strategic Budget Allocation

• Scaled budget based on real-time ROAS, shifting ad spend to high-performing ad sets.
• Identified time windows (e.g., May 10–12 and May 22–24) with peak conversions and increased bidding accordingly.
• Activated automated retargeting flows for cart abandoners and bounce sessions.

The Results (May 2025 vs. April 2025)

📊 Sales grew by over ₹18.7L compared to the previous month.
📈 Order volume and session count surged, indicating success across the funnel.

Performance Insights

• The surge in orders and revenue corresponds directly with creative refreshes and campaign restructuring.
• The 49% growth in sessions suggests successful outreach to new audiences via TOF campaigns.
• Steady order spikes reflect healthy ROAS scaling, not just short-term boosts.

Conclusion

We didn’t just run ads — it re-engineered how De Novoo scaled. By fusing conversion-focused creatives with precision ad delivery, we helped the brand achieve an 83% jump in sales in just 30 days.

“Creativity backed by data — that’s the formula Purple Circle used to unlock De Novoo next level.”

Looking to Scale Your Fashion Brand?

Whether you’re looking to hit your first ₹10L month or scale past ₹50L, Purple Circle builds performance systems that compound.

📞 Book your free session today