Women’s Western Wear – Purple Circle Marketing

A trendy women’s western wear brand catering to the Indian market. Despite having a stylish and diverse collection, the brand struggled to scale its digital advertising campaigns efficiently. Prior to collaborating with Purple Circle, achieved a ROAS of 8X with a monthly ad spend of ₹5 lakh. The brand aimed to grow its sales while improving profitability.

Challenges:

• • Low ROAS

  • Scaling Issues

• Approach by Purple Circle

  1. Strategic Account Optimization

  • Conducted a detailed audit to identify gaps in campaign structure and targeting.
  • Restructured campaigns with a focus on segmentation by audience behavior, product preferences, and demographics.

  2. Phased Scaling Strategy

  • Gradually increased ad spend while closely monitoring key metrics such as CPA and CTR.
  • Prioritized testing and optimizing high-performing campaigns before allocating additional budgets.

  3. Creative Enhancement

  • Refreshed creative assets with high-quality visuals and compelling ad copies tailored to the Indian audience.
  • Highlighted unique selling points: affordability, style, and quality.

   

  Results

   

  Month-by-Month Performance:

  • Month 1: Spent ₹3 lakh | Achieved 3X ROAS
  • Month 2: Increased spend to ₹5 lakh | Achieved 4X ROAS
  • Month 3: Scaled spend to ₹7 lakh | Achieved 8X ROAS

  By Month 4, Purple Circle successfully scaled ad spend to ₹7 lakh/month with a 8X ROAS, generating ₹56 lakh+ in monthly sales. This demonstrated exceptional scalability and profitability improvement for the brand.

   

  Conclusion

  With strategic account restructuring, phased scaling, and creative innovation, Purple Circle helped to achieve remarkable growth in sales and profitability. The brand is now positioned as a leading player in India’s women’s western wear market.

  Looking to take your brand to the next level like this Women’s Western Wear?
  Partner with Purple Circle today to unlock your brand’s growth potential!

Purple Circle Performance Marketing is renowned for scaling fashion e-commerce stores.