Lead Generation for a Mentorship Business

Client Overview

This business is a personal development platform offering one-on-one mentorship sessions via phone or video calls to the Ohio Medicaid holder. They help adults and teens overcome personal, professional, and educational challenges, guiding them toward long-term success and fulfillment.

Website: To be disclosed on demand.

The Challenge

They  needed to improve their lead generation strategy. Their existing website had a weak conversion flow, and they lacked an efficient digital acquisition funnel to scale their mentorship offerings.

Specific Problems:

• Low conversion rate due to unclear website navigation and messaging
• No structured funnel to guide users from ad click to consultation booking
• Limited digital marketing experience and ad execution

Purple Circle’s Solution

1. Website Redesign

We revamped the website’s structure and flow with the following improvements:

• Clear, action-driven CTAs (“Apply Now”, “Book Your Call”)
• Better layout of offerings, pricing, and testimonials
• Optimized mobile experience
• Integrated lead funnel that guides visitors through the mentorship journey

2. Meta Ads Campaign

We ran targeted Meta (Facebook & Instagram) ad campaigns focused on generating hot leads:

• Audience targeting: Teens, parents, and professionals in need of life coaching
• Creatives: Success stories, motivational video clips, mentor intros
• Clear copy focused on pain points and outcomes
• Direct links to the redesigned website for booking

Campaign Results

• The newly designed website and well-structured funnel helped convert 50% of leads into paying customers.
• Leads entered via Meta ads followed the full flow from the landing page → apply now → mentorship consultation.

Why It Worked

• Website Flow: The user journey was simplified and optimized for conversions.
• Targeted Meta Ads: Only highly relevant, interested users were reached.
• Trust-building visuals and testimonials: Key in converting leads in the mentorship space.

Final Thoughts

This campaign proves that with the right messaging, user flow, and ad strategy, even service-based businesses like mentorship programs can scale profitably.

With just $1,800, we helped LifeBridge Mentorship gain over 20 new customers—a high-value result considering the recurring nature of their services.

Need help scaling your lead generation like this?
Let Purple Circle help you build a funnel that performs.

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Purple Circle
Growth Partners for Digital-First Businesses