This case study analyzes the performance and growth strategy for an Australian e-commerce brand specializing in eye contact lenses. By focusing on customer retention and increasing average order value (AOV), we achieved significant growth in a highly competitive market.
The account demonstrated exceptional efficiency and strong purchase intent, outperforming previous periods across all major KPIs.
Total Sales Revenue: A$9,482.30 (↑ 29%)
Conversion Rate: 5.12% (↑ 14%)
Average Order Value (AOV): A$79.16 (↑ 35%)
Returning Customer Rate: 71.15% (↑ 13%)
Live Engagement: Active real-time traffic maintained throughout the period.
Strategic Execution: How We Increased Sales
To drive these results, we implemented a structured strategy focused on three key pillars derived from the store’s data:
Maximizing Customer Lifetime Value (LTV) We identified that the brand’s greatest strength is its loyalty. By achieving a 71.15% returning customer rate, we successfully reduced reliance on expensive new customer acquisition. Our strategy focused on retargeting existing users with replenishment reminders and exclusive loyalty offers, ensuring a consistent and predictable revenue stream.
Strategic AOV Optimization The most significant driver of growth was the 35% increase in Average Order Value, bringing it to A$79.16. We achieved this by implementing “bundle and save” offers and cross-selling complementary lens care products, encouraging customers to purchase more per transaction rather than just buying single pairs.
Enhancing Conversion Efficiency Despite the high competition in the Australian market, we boosted the conversion rate to 5.12%. This was achieved by optimizing the mobile shopping experience and streamlining the checkout process, which is reflected in the steady growth seen in the daily sales peaks compared to the previous month.
Conclusion
By prioritizing returning customer engagement and aggressively pushing for a higher Average Order Value, we successfully scaled the brand’s total sales by 29% in just 30 days. The combination of a high conversion rate and an incredibly loyal customer base proves that this strategy is the perfect foundation for scaling toward a 6-7 figure goal.
