How Purple Circle Scaled De Novoo from ₹10L to ₹40L Monthly Sales in Women’s Fashion

About the Brand:- De Novoo, a rising women’s fashion brand, started with a strong offline presence, loved for its trendy designs and quality. With a Shopify store in place, they aimed to expand and capture the booming online market.

The Challenge:
De Novoo lacked a proper marketing strategy and had no funnel in place for new user acquisition or retargeting. The biggest gap was the absence of cross-sell and upsell strategies, a critical mistake for any apparel store. Additionally, catalog combination targeting and Dynamic Product Ads (DPA) had never been tested, leaving significant growth opportunities untapped.

Results: Quarter-by-Quarter Sales Growth

January–March 2024:

• Sales: ₹45Lac
• Purple Circle was not involved during this period.

August – October 2024:

• Sales: ₹71L
• Marketing Budget: ₹4 lac – 5 lac/month
• Focused on building awareness and driving traffic to the Shopify store.

November – January 2025:

• Sales: ₹1.01 Crore
• Marketing Budget: ₹4Lac/month
• Launched retargeting campaigns and increased social media engagement, driving repeat purchases and higher average order values.

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Purple Circle’s Strategy for De Novoo

Quarterly Growth Plan:

• Focused on sustainable growth with data-driven Meta Ads and engaging social media campaigns to build trust and awareness.
• Created a systematic funnel for new users and retargeting to drive conversions.

Optimized Budget Allocation:

• Started with a modest budget, tested audience segments, and scaled gradually.
• Continuously optimized campaigns for maximum ROI.

Building Customer Trust:

• Showcased De Novoo’s trendy designs and boutique charm through compelling creatives.
• Used testimonials and social proof to convert first-time buyers into loyal customers.