Case Study: How Zinayaa – A Jewellery Startup – Went From Losses to 304% Sales Growth in Just 30 Days

Zinayaa, a promising jewellery startup, was struggling to survive. Despite great product quality, they couldn’t scale their online sales.

💡 Background:

Zinayaa, a promising jewellery startup, was struggling to survive. Despite great product quality, they couldn’t scale their online sales.

🎯 Client’s Goal:

• Achieve 2X+ ROAS (including shipping) to breakeven.

• Improve delivery success rate.

• Generate minimum ₹60,000 in revenue with ₹30,000 ad spend.

📈 Results in Just 60 Days:

• ✅ Sales up by 304%

• ✅ Ad Spend reduced to ₹25,000 (more efficient)

• ✅ Delivery rate improved to 50% (from 20%)

• ✅ On track for 2X+ breakeven ROAS next month

Key Challenges Before Purple Circle:

• ROAS was stuck at 0.8X, far below breakeven.

• Delivery rate was just 20% – with a shocking 80% RTO (Return to Origin).

• With an ad budget of ₹30,000, the brand needed at least ₹60,000 in sales to cover costs and stay afloat.

🧠What We Did (Purple Circle Strategy):

1. Diagnosed the Problem:

   • Pixel data was poorly trained — it was targeting cheap, unqualified traffic.

   • 60%+ of the ad budget was being spent on low-quality audiences.

2. Smart Budget Allocation:

   • We reduced ad spend in underperforming areas immediately.

   • Focused on data cleansing and audience filtering.

3. Performance-Driven Creative Testing:

   • Launched new campaigns using limited, high-converting products.

   • Paired them with strong hooks and benefit-led copy.

4. Rebuilt the Funnel:

   • Optimized pixel learning with fresh, quality data.

   • Focused on attracting high-intent buyers only.

👑Summary:

Purple Circle helped Zinayaa go from loss-making chaos to a growing, sustainable brand in just one month — proving again that smart strategy > high spend.