Meta Lead Generation for a Real Estate Coach

Client Snapshot

The Challenge

Our client is a real estate coach running a coaching business across the US market, helping agents and aspiring investors grow their skills and portfolios. Like many coaches and educators, the business relied on referrals and organic content but needed a predictable, scalable channel to bring in new leads for paid coaching programs.

The brief to Purple Circle was clear:

•  Build a Meta lead generation system that could consistently deliver qualified leads
•  Maintain a cost per lead the business could sustain and scale month over month
•  Provide full transparency on spend, performance, and ROI

Our Approach

1. Campaign Structure

• Built and managed Meta Lead Ads campaigns using Instant Forms, optimized for the Highest Volume bid     strategy to maximize lead flow within budget
• Used 7-day click attribution to capture the full conversion window typical of considered purchases like    coaching programs
• Structured multiple ad sets to test audiences, creative angles, and messaging
• Reallocated budget toward consistent performers based on live data

2. Continuous Optimization

• Monitored cost per lead weekly across all active ad sets
• Paused underperforming ad sets early to protect budget efficiency
• Refreshed creative and form copy on a rolling basis to combat ad fatigue and maintain lead quality
• Used Meta’s lead form data to feed learnings back into targeting and audience refinement

3. Reporting & Transparency

•  Provided clear, regular reporting on spend, leads, and cost per lead
•  Gave the client full visibility into performance and ROI at every stage of the campaign

The Results

Over the reporting period (May 1 – June 24, 2026), the Meta lead generation campaigns delivered strong, consistent results:

These figures reflect aggregated performance across all active ad sets within the campaign over the 8-week period, as tracked directly in Meta Ads Manager

Performance Highlights

• Best-performing ad set achieved a cost per lead of $16.83 — over 40% below the campaign average of $29.30
• One top ad set delivered 49 leads at $16.83 CPL — the strongest performer in the account
• A second strong ad set delivered 20 leads at $27.40 per lead
• 118 total leads generated for the coaching business within an 8-week period
• Consistent lead flow maintained week over week, giving the client a predictable pipeline for sales follow-     up
• Campaign structure allowed clear identification of winning audiences and creative for the next phase. 

Why It Worked

Real estate coaching is a considered purchase — prospects need to trust the coach’s expertise before handing over contact details. Several key decisions drove results:

• Format: Meta’s Lead Ads format removed friction by capturing contact details without making prospects leave the platform
• Bidding: A Highest Volume bid strategy maximized lead flow within the allocated budget
• Optimization: Disciplined weekly optimization — cutting underperformers quickly and doubling down on  winning ad sets — drove the strongest ad set to a $16.83 CPL while the account average sat at $29.30
• Active Management: Rather than letting the campaign run passively, Purple Circle actively managed every ad set and creative decision throughout the campaign period

Looking Ahead

With a proven, repeatable lead generation engine in place, the next phase focuses on:

• Scaling budget behind the top-performing ad sets
• Testing new creative angles to further lower cost per lead
• Tightening sales follow-up to convert a higher share of the 118 leads generated into booked coaching  clients
• Expanding audience targeting based on learnings from the first phase

Purple Circle  |  Meta Ads & Lead Generation for Coaches and Service Businesses

Case study prepared by Purple Circle  |  Data source: Meta Ads Manager  |  May 1 – Jun 24, 2026