A 25% sitewide discount does not cut margin by 25%. Full US apparel math: $27.80 to $9.52 per order, and why a $105,000 sale week ended at minus $7,260 after returns.
Tag: apparel ecommerce
$30K to $57K in 31 Days: How Catalog Ads Beat New Creative for a US Apparel Brand
By Ashish Rai, CEO, Purple Circle · August 2026 · 5 min read Short answer: We nearly doubled monthly revenue for a US women’s apparel brand in July 2026, from about $30,000 to $56,826, at a 3.23x purchase ROAS against a 2.7x breakeven. Most of the growth did not come from new creative. It came… Continue reading $30K to $57K in 31 Days: How Catalog Ads Beat New Creative for a US Apparel Brand
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