Short answer: Meta ads get expensive in festive season. CPMs for Indian fashion brands usually climb 40–70% in the weeks before Diwali. If your conversion rate doesn’t rise with them, your cost per order rises by the same amount. So the right festive budget isn’t “whatever holds my reach”. It’s the most you can spend… Continue reading Meta Ads CPM Up in Festive Season? Protect Your Profit
Tag: ecommerce profitability
Why a 25% Sitewide Discount Cuts Your Profit Margin by 66%, Not 25%
A 25% sitewide discount does not cut margin by 25%. Full US apparel math: $27.80 to $9.52 per order, and why a $105,000 sale week ended at minus $7,260 after returns.
$30K to $57K in 31 Days: How Catalog Ads Beat New Creative for a US Apparel Brand
By Ashish Rai, CEO, Purple Circle · August 2026 · 5 min read Short answer: We nearly doubled monthly revenue for a US women’s apparel brand in July 2026, from about $30,000 to $56,826, at a 3.23x purchase ROAS against a 2.7x breakeven. Most of the growth did not come from new creative. It came… Continue reading $30K to $57K in 31 Days: How Catalog Ads Beat New Creative for a US Apparel Brand
Why Your Store Has Great ROAS But Still Loses Money
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 11 min read Short answer: ROAS measures revenue against ad spend. It knows nothing about your product cost, shipping, payment fees, discounts, or returns. A store can report a 3.6 ROAS on Meta, run a 53% contribution margin, and still lose money every month… Continue reading Why Your Store Has Great ROAS But Still Loses Money
Why Your Breakeven ROAS Is Higher Than Your US Competitors’, and What to Do About It
Your breakeven ROAS is one divided by your contribution margin. Here is why non-US D2C brands need a higher ROAS to break even, and four levers to fix it.
ROAS vs MER vs Blended ROAS: Which One Actually Predicts Your Bank Balance
Platform ROAS, blended ROAS and MER measure three different things — and only one tracks your bank account. A full worked example for US DTC and apparel brands.
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