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Tag: DTC unit economics

ROAS vs MER vs Blended ROAS: Which One Actually Predicts Your Bank Balance

Bar chart comparing breakeven ROAS for a US competitor versus a non-US D2C brand

Platform ROAS, blended ROAS and MER measure three different things — and only one tracks your bank account. A full worked example for US DTC and apparel brands.

Published August 6, 2026
Categorized as Ecommerce Profitability Tagged contribution margin, DTC unit economics, ecommerce profitability, MER, ROAS

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