Resources
Home / Resources
Dive into E-commerce with Purple Circle. Free tips & methods on how to scale your own ecommerce brand!
Why a 25% Sitewide Discount Cuts Your Profit Margin by 66%, Not 25%
A 25% sitewide discount does not cut margin by 25%. Full US apparel math: $27.80 to $9.52 per…
Read More →
$30K to $57K in 31 Days: How Catalog Ads Beat New Creative for a US Apparel Brand
By Ashish Rai, CEO, Purple Circle · August 2026 · 5 min read Short answer: We nearly doubled…
Read More →
Why Your Store Has Great ROAS But Still Loses Money
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 11 min read Short answer: ROAS measures…
Read More →
Why Your Breakeven ROAS Is Higher Than Your US Competitors’, and What to Do About It
Your breakeven ROAS is one divided by your contribution margin. Here is why non-US D2C brands need a…
Read More →
ROAS vs MER vs Blended ROAS: Which One Actually Predicts Your Bank Balance
Platform ROAS, blended ROAS and MER measure three different things — and only one tracks your bank account.…
Read More →
The D2C Fashion Brand’s Playbook for Social Media Growth in 2026
Social media is now the storefront, the trial room, and the word-of-mouth engine for D2C fashion brands. But…
Read More →
How We Generated ₹1.03 Lakh Revenue with Just ₹22K Ad Spend Using Meta Ads
Industry: D2C Fashion — Ethnic Wear Engagement Partner: purple circle digital Reporting Window Shown: 1 June 2026 –…
Read More →
Social Media Marketing Services That Actually Grow Your Business in 2026
Introduction Social media is no longer just a platform for posting photos and videos—it’s where customers discover brands,…
Read More →
How Can a Shopify Growth Agency Help You Scale Faster in 2026?
Running a Shopify store has become more competitive than ever. With rising customer acquisition costs, changing algorithms, and…
Read More →Ready to Grow Like Crazy?
Book your free demo call—let’s make your brand the next big thing!
Trusted by 200+ brands
Designed by Purple Circle Powered by Businesquare