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I’m Getting Sales But My Profit Margin Keeps Shrinking — Why?
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read You’re making more sales than…
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Why Do My Ads Stop Working Every Time I Increase the Budget?
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Short answer: your ads didn’t…
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My Shopify Store Is Growing But I’m Making Less Money Every Month—
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Short answer: You’re scaling your…
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$50K/Month in Revenue But No Cash in the Bank? Here’s Where It Goes
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read You did $50,000 in revenue…
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Why Australian Ecommerce Shipping Costs Are Eating Your Margin
By Ashish Rai, CEO, Purple Circle · September 2026 · 7 min read The average cost to ship…
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Why Your Agency’s ROAS Screenshot Means Nothing
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Your agency sent you a…
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Why Your D2C Brand Is Selling But Not Making Money in India
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Your Shopify dashboard says ₹15…
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Why Most T-Shirt Brands Fail in India (The Unit Economics Nobody Talks About)
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 5 min read You sell a t-shirt…
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How RTO Is Silently Killing Ecommerce Businesses in India
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 6 min read RTO (Return to Origin)…
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