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Why Is My Best-Selling Product Not Making Any Profit?
By Ashish Rai, CEO, Purple Circle · October 2026 · 8 min read Your best-selling product often makes…
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Myntra vs Own Website: Profit Per Order for Fashion Brands
Short answer: A marketplace like Myntra or Ajio gives you demand without ad spend, but it keeps roughly…
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Meta Ads CPM Up in Festive Season? Protect Your Profit
Short answer: Meta ads get expensive in festive season. CPMs for Indian fashion brands usually climb 40–70% in…
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How Does RTO Change Your Break-Even ROAS During Diwali?
By Ashish Rai, CEO, Purple Circle · September 2026 · 8 min read During Diwali, your break-even ROAS…
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Size-Wise Dead Stock: The Margin Leak in Fashion D2C
Your kurta set sold out in M and L, but S, XL and XXL are stuck in the…
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What Metrics Should I Actually Track in My Ecommerce Business?
By Ashish Rai, CEO, Purple Circle · September 2026 · 7 min read Most D2C founders track 15…
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Why Is My Customer Acquisition Cost Going Up Every Month?’—’
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Rising CAC isn’t bad luck.…
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How Do I Know If My D2C Business Is Actually Profitable?
By Ashish Rai, CEO, Purple Circle · September 2026 · 7 min read Most D2C founders think they…
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Should I Raise My Prices or Spend More on Ads to Grow?
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Almost every D2C founder asks…
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