By Ashish Rai, CEO, Purple Circle · October 2026 · 8 min read You’re not making more profit after raising prices because a price increase only works if conversion doesn’t fall too far, and most brands accidentally undo it. They add a coupon to “recover volume”, or let conversion crash because nothing on the page… Continue reading Why Am I Not Making Profit After Increasing My Prices?
Category: D2C Marketing
How to Choose Apparel Products Using CM1 and CM2
By Ashish Rai, CEO, Purple Circle · October 2026 · 9 min read Choose apparel products by what they keep after every cost, not by their product margin. CM1 is what’s left after product cost. CM2 is what’s left after shipping, payment fees, RTO and returns. CM3 is what’s left after ads. Set a minimum… Continue reading How to Choose Apparel Products Using CM1 and CM2
Why Do I Lose Money on Orders Under ₹999?
By Ashish Rai, CEO, Purple Circle · October 2026 · 8 min read You lose money on orders under ₹999 because most of your per-order costs don’t shrink when your price does. Shipping, packaging, COD fees, the return leg on RTO and the ad cost to win the order are roughly the same on a… Continue reading Why Do I Lose Money on Orders Under ₹999?
Why Is My Best-Selling Product Not Making Any Profit?
By Ashish Rai, CEO, Purple Circle · October 2026 · 8 min read Your best-selling product often makes the least profit because it carries the most hidden costs: the most ad spend, the most discount codes, the most COD orders that come back, and the most size returns. Your sales report ranks products by revenue.… Continue reading Why Is My Best-Selling Product Not Making Any Profit?
Myntra vs Own Website: Profit Per Order for Fashion Brands
Short answer: A marketplace like Myntra or Ajio gives you demand without ad spend, but it keeps roughly 30% of every sale (illustrative) and sends back more returns. Your own website keeps more per order before ads, but you pay for every customer through Meta and Google. On the numbers below, the website wins only… Continue reading Myntra vs Own Website: Profit Per Order for Fashion Brands
Meta Ads CPM Up in Festive Season? Protect Your Profit
Short answer: Meta ads get expensive in festive season. CPMs for Indian fashion brands usually climb 40–70% in the weeks before Diwali. If your conversion rate doesn’t rise with them, your cost per order rises by the same amount. So the right festive budget isn’t “whatever holds my reach”. It’s the most you can spend… Continue reading Meta Ads CPM Up in Festive Season? Protect Your Profit
How Does RTO Change Your Break-Even ROAS During Diwali?
By Ashish Rai, CEO, Purple Circle · September 2026 · 8 min read During Diwali, your break-even ROAS goes up because a bigger share of orders comes in as COD, and COD orders get refused at the door far more often than prepaid ones. Meta reports ROAS on orders placed, but your P&L runs on… Continue reading How Does RTO Change Your Break-Even ROAS During Diwali?
Size-Wise Dead Stock: The Margin Leak in Fashion D2C
Your kurta set sold out in M and L, but S, XL and XXL are stuck in the warehouse. How size-wise dead stock eats fashion D2C margins in India, and the fix.
How RTO Is Silently Killing Ecommerce Businesses in India
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 6 min read RTO (Return to Origin) is the single biggest profit killer for Indian ecommerce businesses in 2026. India’s average RTO rate runs between 25% and 40%, depending on category — meaning one in every three or four orders you ship comes right… Continue reading How RTO Is Silently Killing Ecommerce Businesses in India
Why Most D2C Fashion Brands Can’t Scale on Meta — And What Actually Fixes It
Why Most D2C Fashion Brands Can’t Scale on Meta — And What Actually Fixes It Most D2C fashion brands hit a wall on Meta. They scale, ROAS collapses. They pull back, revenue drops. It’s a loop that kills growth — and it’s almost always caused by the same three fixable mistakes. The Common Scaling Pitfall… Continue reading Why Most D2C Fashion Brands Can’t Scale on Meta — And What Actually Fixes It
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