Category: Ecommerce Profitability

By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Short answer: You’re scaling your costs faster than your revenue. When a Shopify store grows from $20K to $60K/month, most founders assume profit grows with it. It doesn’t — not automatically. Every growth lever you pull (more ads, more SKUs, more discounts,… Continue reading My Shopify Store Is Growing But I’m Making Less Money Every Month—

By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read You did $50,000 in revenue last month. Your Shopify dashboard looks great. But when you check your bank account, there’s barely enough to cover next month’s ad spend and inventory. This isn’t a mystery — it’s a math problem. Between your gross… Continue reading $50K/Month in Revenue But No Cash in the Bank? Here’s Where It Goes

By Ashish Rai, CEO, Purple Circle · September 2026 · 7 min read The average cost to ship a single ecommerce order in Australia hit A$11.30 in 2026 — up 8.8% from A$10.39 a year ago. That’s not a line item you can optimise away with a better 3PL contract. It’s a structural load on… Continue reading Why Australian Ecommerce Shipping Costs Are Eating Your Margin

By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Your agency sent you a ROAS screenshot. 4.2x. Maybe 5x. It looks great. You reshared it. They got paid. And your bank balance didn’t move. That screenshot is the most expensive lie in ecommerce — not because your agency is dishonest, but… Continue reading Why Your Agency’s ROAS Screenshot Means Nothing

By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Your Shopify dashboard says ₹15 lakh. Your bank account says ₹80,000. That gap isn’t a bug — it’s a leak. Most Indian D2C founders confuse revenue with profit. They scale ad spend because ROAS looks good, ship more orders because volume feels… Continue reading Why Your D2C Brand Is Selling But Not Making Money in India

By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 5 min read You sell a t-shirt for ₹499. It costs you ₹520 to sell it. Every single order. You’re not building a brand. You’re funding a logistics company. And this is exactly why most Indian t-shirt brands die within 18 months — not… Continue reading Why Most T-Shirt Brands Fail in India (The Unit Economics Nobody Talks About)