Short answer: A marketplace like Myntra or Ajio gives you demand without ad spend, but it keeps roughly 30% of every sale (illustrative) and sends back more returns. Your own website keeps more per order before ads, but you pay for every customer through Meta and Google. On the numbers below, the website wins only… Continue reading Myntra vs Own Website: Profit Per Order for Fashion Brands
Category: D2C Marketing
Meta Ads CPM Up in Festive Season? Protect Your Profit
Short answer: Meta ads get expensive in festive season. CPMs for Indian fashion brands usually climb 40–70% in the weeks before Diwali. If your conversion rate doesn’t rise with them, your cost per order rises by the same amount. So the right festive budget isn’t “whatever holds my reach”. It’s the most you can spend… Continue reading Meta Ads CPM Up in Festive Season? Protect Your Profit
How Does RTO Change Your Break-Even ROAS During Diwali?
By Ashish Rai, CEO, Purple Circle · September 2026 · 8 min read During Diwali, your break-even ROAS goes up because a bigger share of orders comes in as COD, and COD orders get refused at the door far more often than prepaid ones. Meta reports ROAS on orders placed, but your P&L runs on… Continue reading How Does RTO Change Your Break-Even ROAS During Diwali?
Size-Wise Dead Stock: The Margin Leak in Fashion D2C
Your kurta set sold out in M and L, but S, XL and XXL are stuck in the warehouse. How size-wise dead stock eats fashion D2C margins in India, and the fix.
How RTO Is Silently Killing Ecommerce Businesses in India
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 6 min read RTO (Return to Origin) is the single biggest profit killer for Indian ecommerce businesses in 2026. India’s average RTO rate runs between 25% and 40%, depending on category — meaning one in every three or four orders you ship comes right… Continue reading How RTO Is Silently Killing Ecommerce Businesses in India
Why Most D2C Fashion Brands Can’t Scale on Meta — And What Actually Fixes It
Why Most D2C Fashion Brands Can’t Scale on Meta — And What Actually Fixes It Most D2C fashion brands hit a wall on Meta. They scale, ROAS collapses. They pull back, revenue drops. It’s a loop that kills growth — and it’s almost always caused by the same three fixable mistakes. The Common Scaling Pitfall… Continue reading Why Most D2C Fashion Brands Can’t Scale on Meta — And What Actually Fixes It
D2C Ads Are Burning Money? Here’s How to Fix Your ROAS and CAC Before You Scale
Summary: D2C ads often fail due to weak creatives, poor targeting, and misaligned data—not high platform costs. Fixing ROAS, CAC, and unit economics is key to turning ad spend into profitable growth. Optimizing funnels, improving tracking, and using structured creative testing can reduce wasted spend. Scaling should be gradual and backed by consistent performance data,… Continue reading D2C Ads Are Burning Money? Here’s How to Fix Your ROAS and CAC Before You Scale
Why Most D2C Brands Fail to Scale & How the Right Marketing Agency Fixes It?
Most D2C brands struggle to grow beyond ₹1–5L/month due to weak funnels, poor retention, and a lack of creative testing. This blog explains the real reasons behind stagnation and how choosing the right ecommerce marketing agency in India can unlock scalable growth through systems, not guesswork. The frustrating part? Your product is good. Customers like… Continue reading Why Most D2C Brands Fail to Scale & How the Right Marketing Agency Fixes It?
D2C Performance Marketing in 2026: What Changed and What Still Works
Running ads for a D2C brand in 2026 feels very different from how it did a few years ago. Back then, you could launch a couple of campaigns, push discounts, and watch orders roll in. That playbook doesn’t hold up anymore. Attention is expensive. Customers are sharper. Platforms change the rules without warning. And yet,… Continue reading D2C Performance Marketing in 2026: What Changed and What Still Works
How to Know When a D2C Performance Marketing Campaign Is Ready to Scale (And When to Pause)
Scaling sounds exciting. More budget. More reach. More sales. But anyone who’s spent real money on d2c performance marketing knows this feeling too—you scale, and suddenly things wobble. ROAS dips. Costs creep up. And you’re left wondering whether you pushed too early or waited too long. That tension is normal. The trick isn’t avoiding it.… Continue reading How to Know When a D2C Performance Marketing Campaign Is Ready to Scale (And When to Pause)
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