By Ashish Rai, CEO, Purple Circle · October 2026 · 9 min read How much you should spend on Meta ads depends on where your brand is. If you’re a new brand, start with a daily budget of about one-fifth of your AOV: ₹500 a day if your average order is ₹2,500, or roughly ₹15,000… Continue reading How Much Should I Spend on Meta Ads Per Month?
Category: Facebook Ads
Meta Ads CPM Up in Festive Season? Protect Your Profit
Short answer: Meta ads get expensive in festive season. CPMs for Indian fashion brands usually climb 40–70% in the weeks before Diwali. If your conversion rate doesn’t rise with them, your cost per order rises by the same amount. So the right festive budget isn’t “whatever holds my reach”. It’s the most you can spend… Continue reading Meta Ads CPM Up in Festive Season? Protect Your Profit
How Does RTO Change Your Break-Even ROAS During Diwali?
By Ashish Rai, CEO, Purple Circle · September 2026 · 8 min read During Diwali, your break-even ROAS goes up because a bigger share of orders comes in as COD, and COD orders get refused at the door far more often than prepaid ones. Meta reports ROAS on orders placed, but your P&L runs on… Continue reading How Does RTO Change Your Break-Even ROAS During Diwali?
How RTO Is Silently Killing Ecommerce Businesses in India
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 6 min read RTO (Return to Origin) is the single biggest profit killer for Indian ecommerce businesses in 2026. India’s average RTO rate runs between 25% and 40%, depending on category — meaning one in every three or four orders you ship comes right… Continue reading How RTO Is Silently Killing Ecommerce Businesses in India
How to Fix Poor ROAS for Your Fashion Brand With Smarter Ad Strategy
Fashion brands run on desire. People buy because an outfit makes them feel something — confident, elegant, bold, whatever matches their moment. But when your ads don’t communicate that feeling, ROAS crashes. And suddenly every order feels like a fight. If you’ve been refreshing your dashboard wondering why your Meta ads for fashion brands aren’t… Continue reading How to Fix Poor ROAS for Your Fashion Brand With Smarter Ad Strategy
7 Facebook Ad Tactics That Can Scale Your Beauty Brand by 7X
In the ever-evolving world of digital marketing, Facebook ads for beauty products remain one of the most effective tools for growth. Whether you sell skincare, cosmetics, or run a beauty salon, Facebook and Instagram offer unmatched opportunities to reach your ideal audience, build trust, and convert leads into loyal customers. At Purple Circle, we’ve helped… Continue reading 7 Facebook Ad Tactics That Can Scale Your Beauty Brand by 7X
How to Run High-Converting Facebook Ads for Fashion Brands
Imagine scrolling through Facebook and coming across a stunning dress or a trendy pair of shoes that instantly grabs your attention. Within seconds, you’re clicking the ad, checking out the product, and maybe even making a purchase. That’s the power of high-converting Facebook ads for fashion brands—they create a seamless shopping experience that turns casual… Continue reading How to Run High-Converting Facebook Ads for Fashion Brands
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