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₹40 lakh festive GMV shrinking to ₹3.2 lakh left after RTO, returns, GST and ads
D2C Marketing
👤 Ashish Rai 📅 October 19, 2026

Was Your Festive Sale Profitable? A Post-Diwali P&L Check

By Ashish Rai, CEO, Purple Circle · October 2026 · 8 min read Festive GMV is not festive…

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Stacked boxes of unsold sizes with a cobweb and an unlit diya: 1,200 units and ₹5.4 lakh locked after Diwali
D2C Marketing
👤 Ashish Rai 📅 October 14, 2026

What to Do With Leftover Stock After Diwali?

By Ashish Rai, CEO, Purple Circle · October 2026 · 9 min read Don’t hold leftover Diwali stock…

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Meta ads budget gauge with test, sweet spot and burn zones, and the rule daily budget equals AOV divided by 5 for new brands
D2C Marketing
👤 Ashish Rai 📅 October 14, 2026

How Much Should I Spend on Meta Ads Per Month?

By Ashish Rai, CEO, Purple Circle · October 2026 · 9 min read How much you should spend…

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Stopwatch at 10 minutes beside the cost breakdown of a ₹599 product on quick commerce, keeping ₹196
D2C Marketing
👤 Ashish Rai 📅 October 14, 2026

Is Quick Commerce Profitable for My D2C Brand?

By Ashish Rai, CEO, Purple Circle · October 2026 · 10 min read Quick commerce can be profitable…

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Diwali flat 30% off sale with orders up 114% but profit down ₹2.25 lakh
D2C Marketing
👤 Ashish Rai 📅 October 13, 2026

Will My Diwali Sale Make Money or Just Make Noise?

By Ashish Rai, CEO, Purple Circle · October 2026 · 9 min read A Diwali sale only makes…

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Year one calendar showing zero profit every month with a profit loading bar stuck at 0%
D2C Marketing
👤 Ashish Rai 📅 October 13, 2026

Why Is My Store Still Not Profitable After One Year?

By Ashish Rai, CEO, Purple Circle · October 2026 · 10 min read Most stores aren’t profitable after…

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Kurta set price raised from ₹1,299 to ₹1,499 while monthly profit after ads falls from ₹1.11 lakh to ₹0.72 lakh
D2C Marketing
👤 Ashish Rai 📅 October 11, 2026

Why Am I Not Making Profit After Increasing My Prices?

By Ashish Rai, CEO, Purple Circle · October 2026 · 8 min read You’re not making more profit…

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A ₹699 ribbed top with 63% CM1 falling to 34% CM2 and minus 13% CM3 after ads
D2C Marketing
👤 Ashish Rai 📅 October 9, 2026

How to Choose Apparel Products Using CM1 and CM2

By Ashish Rai, CEO, Purple Circle · October 2026 · 9 min read Choose apparel products by what…

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Receipt for a ₹799 cotton tee order showing RTO, shipping, fees and ad costs leaving a loss of ₹23 per order
D2C Marketing
👤 Ashish Rai 📅 October 5, 2026

Why Do I Lose Money on Orders Under ₹999?

By Ashish Rai, CEO, Purple Circle · October 2026 · 8 min read You lose money on orders…

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