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Why Your Agency’s ROAS Screenshot Means Nothing
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Your agency sent you a…
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Why Your D2C Brand Is Selling But Not Making Money in India
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Your Shopify dashboard says ₹15…
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Why Most T-Shirt Brands Fail in India (The Unit Economics Nobody Talks About)
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 5 min read You sell a t-shirt…
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How RTO Is Silently Killing Ecommerce Businesses in India
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 6 min read RTO (Return to Origin)…
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Why a 25% Sitewide Discount Cuts Your Profit Margin by 66%, Not 25%
A 25% sitewide discount does not cut margin by 25%. Full US apparel math: $27.80 to $9.52 per…
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$30K to $57K in 31 Days: How Catalog Ads Beat New Creative for a US Apparel Brand
By Ashish Rai, CEO, Purple Circle · August 2026 · 5 min read Short answer: We nearly doubled…
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Why Your Store Has Great ROAS But Still Loses Money
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 11 min read Short answer: ROAS measures…
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Why Your Breakeven ROAS Is Higher Than Your US Competitors’, and What to Do About It
Your breakeven ROAS is one divided by your contribution margin. Here is why non-US D2C brands need a…
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ROAS vs MER vs Blended ROAS: Which One Actually Predicts Your Bank Balance
Platform ROAS, blended ROAS and MER measure three different things — and only one tracks your bank account.…
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