By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Your agency sent you a ROAS screenshot. 4.2x. Maybe 5x. It looks great. You reshared it. They got paid. And your bank balance didn’t move. That screenshot is the most expensive lie in ecommerce — not because your agency is dishonest, but… Continue reading Why Your Agency’s ROAS Screenshot Means Nothing
Author: Ashish Rai
Ashish Rai is the founder and CEO of Purple Circle, a performance marketing agency for D2C and ecommerce brands. With over eight years in ecommerce, he helps founders scale profitably — focusing on contribution margin, cash flow, and what actually reaches the bank rather than reported ROAS.
Why Your D2C Brand Is Selling But Not Making Money in India
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Your Shopify dashboard says ₹15 lakh. Your bank account says ₹80,000. That gap isn’t a bug — it’s a leak. Most Indian D2C founders confuse revenue with profit. They scale ad spend because ROAS looks good, ship more orders because volume feels… Continue reading Why Your D2C Brand Is Selling But Not Making Money in India
Why Most T-Shirt Brands Fail in India (The Unit Economics Nobody Talks About)
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 5 min read You sell a t-shirt for ₹499. It costs you ₹520 to sell it. Every single order. You’re not building a brand. You’re funding a logistics company. And this is exactly why most Indian t-shirt brands die within 18 months — not… Continue reading Why Most T-Shirt Brands Fail in India (The Unit Economics Nobody Talks About)
How RTO Is Silently Killing Ecommerce Businesses in India
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 6 min read RTO (Return to Origin) is the single biggest profit killer for Indian ecommerce businesses in 2026. India’s average RTO rate runs between 25% and 40%, depending on category — meaning one in every three or four orders you ship comes right… Continue reading How RTO Is Silently Killing Ecommerce Businesses in India
Why a 25% Sitewide Discount Cuts Your Profit Margin by 66%, Not 25%
A 25% sitewide discount does not cut margin by 25%. Full US apparel math: $27.80 to $9.52 per order, and why a $105,000 sale week ended at minus $7,260 after returns.
$30K to $57K in 31 Days: How Catalog Ads Beat New Creative for a US Apparel Brand
By Ashish Rai, CEO, Purple Circle · August 2026 · 5 min read Short answer: We nearly doubled monthly revenue for a US women’s apparel brand in July 2026, from about $30,000 to $56,826, at a 3.23x purchase ROAS against a 2.7x breakeven. Most of the growth did not come from new creative. It came… Continue reading $30K to $57K in 31 Days: How Catalog Ads Beat New Creative for a US Apparel Brand
Why Your Store Has Great ROAS But Still Loses Money
By Ashish Rai, CEO, Purple Circle · Updated August 2026 · 11 min read Short answer: ROAS measures revenue against ad spend. It knows nothing about your product cost, shipping, payment fees, discounts, or returns. A store can report a 3.6 ROAS on Meta, run a 53% contribution margin, and still lose money every month… Continue reading Why Your Store Has Great ROAS But Still Loses Money
Why Your Breakeven ROAS Is Higher Than Your US Competitors’, and What to Do About It
Your breakeven ROAS is one divided by your contribution margin. Here is why non-US D2C brands need a higher ROAS to break even, and four levers to fix it.
ROAS vs MER vs Blended ROAS: Which One Actually Predicts Your Bank Balance
Platform ROAS, blended ROAS and MER measure three different things — and only one tracks your bank account. A full worked example for US DTC and apparel brands.
The D2C Fashion Brand’s Playbook for Social Media Growth in 2026
Social media is now the storefront, the trial room, and the word-of-mouth engine for D2C fashion brands. But posting reels and running a few ads isn’t a strategy. It’s noise. If your engagement looks good but revenue doesn’t move, this guide breaks down what’s actually working in 2026. Why Social Media Is the Make-or-Break Channel… Continue reading The D2C Fashion Brand’s Playbook for Social Media Growth in 2026
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