By Ashish Rai, CEO, Purple Circle · October 2026 · 8 min read You’re not making more profit after raising prices because a price increase only works if conversion doesn’t fall too far, and most brands accidentally undo it. They add a coupon to “recover volume”, or let conversion crash because nothing on the page… Continue reading Why Am I Not Making Profit After Increasing My Prices?
Author: Ashish Rai
Ashish Rai is the founder and CEO of Purple Circle, a performance marketing agency for D2C and ecommerce brands. With over eight years in ecommerce, he helps founders scale profitably — focusing on contribution margin, cash flow, and what actually reaches the bank rather than reported ROAS.
How to Choose Apparel Products Using CM1 and CM2
By Ashish Rai, CEO, Purple Circle · October 2026 · 9 min read Choose apparel products by what they keep after every cost, not by their product margin. CM1 is what’s left after product cost. CM2 is what’s left after shipping, payment fees, RTO and returns. CM3 is what’s left after ads. Set a minimum… Continue reading How to Choose Apparel Products Using CM1 and CM2
Why Do I Lose Money on Orders Under ₹999?
By Ashish Rai, CEO, Purple Circle · October 2026 · 8 min read You lose money on orders under ₹999 because most of your per-order costs don’t shrink when your price does. Shipping, packaging, COD fees, the return leg on RTO and the ad cost to win the order are roughly the same on a… Continue reading Why Do I Lose Money on Orders Under ₹999?
Why Is My Best-Selling Product Not Making Any Profit?
By Ashish Rai, CEO, Purple Circle · October 2026 · 8 min read Your best-selling product often makes the least profit because it carries the most hidden costs: the most ad spend, the most discount codes, the most COD orders that come back, and the most size returns. Your sales report ranks products by revenue.… Continue reading Why Is My Best-Selling Product Not Making Any Profit?
Myntra vs Own Website: Profit Per Order for Fashion Brands
Short answer: A marketplace like Myntra or Ajio gives you demand without ad spend, but it keeps roughly 30% of every sale (illustrative) and sends back more returns. Your own website keeps more per order before ads, but you pay for every customer through Meta and Google. On the numbers below, the website wins only… Continue reading Myntra vs Own Website: Profit Per Order for Fashion Brands
Meta Ads CPM Up in Festive Season? Protect Your Profit
Short answer: Meta ads get expensive in festive season. CPMs for Indian fashion brands usually climb 40–70% in the weeks before Diwali. If your conversion rate doesn’t rise with them, your cost per order rises by the same amount. So the right festive budget isn’t “whatever holds my reach”. It’s the most you can spend… Continue reading Meta Ads CPM Up in Festive Season? Protect Your Profit
How Does RTO Change Your Break-Even ROAS During Diwali?
By Ashish Rai, CEO, Purple Circle · September 2026 · 8 min read During Diwali, your break-even ROAS goes up because a bigger share of orders comes in as COD, and COD orders get refused at the door far more often than prepaid ones. Meta reports ROAS on orders placed, but your P&L runs on… Continue reading How Does RTO Change Your Break-Even ROAS During Diwali?
Size-Wise Dead Stock: The Margin Leak in Fashion D2C
Your kurta set sold out in M and L, but S, XL and XXL are stuck in the warehouse. How size-wise dead stock eats fashion D2C margins in India, and the fix.
What Metrics Should I Actually Track in My Ecommerce Business?
By Ashish Rai, CEO, Purple Circle · September 2026 · 7 min read Most D2C founders track 15 things and understand none of them. They have a Shopify dashboard, a Meta ads manager, a Google Analytics report, and an agency spreadsheet — all showing different numbers that never reconcile. The result is decision-making based on… Continue reading What Metrics Should I Actually Track in My Ecommerce Business?
Why Is My Customer Acquisition Cost Going Up Every Month?’—’
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Rising CAC isn’t bad luck. It’s one of three predictable problems — and each one has a different fix. Most founders see CAC climbing and immediately blame Meta’s algorithm, iOS updates, or their creative. Sometimes those are factors. But the more common… Continue reading Why Is My Customer Acquisition Cost Going Up Every Month?’—’
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