Short answer: A marketplace like Myntra or Ajio gives you demand without ad spend, but it keeps roughly 30% of every sale (illustrative) and sends back more returns. Your own website keeps more per order before ads, but you pay for every customer through Meta and Google. On the numbers below, the website wins only… Continue reading Myntra vs Own Website: Profit Per Order for Fashion Brands
Author: Ashish Rai
Ashish Rai is the founder and CEO of Purple Circle, a performance marketing agency for D2C and ecommerce brands. With over eight years in ecommerce, he helps founders scale profitably — focusing on contribution margin, cash flow, and what actually reaches the bank rather than reported ROAS.
Meta Ads CPM Up in Festive Season? Protect Your Profit
Short answer: Meta ads get expensive in festive season. CPMs for Indian fashion brands usually climb 40–70% in the weeks before Diwali. If your conversion rate doesn’t rise with them, your cost per order rises by the same amount. So the right festive budget isn’t “whatever holds my reach”. It’s the most you can spend… Continue reading Meta Ads CPM Up in Festive Season? Protect Your Profit
How Does RTO Change Your Break-Even ROAS During Diwali?
By Ashish Rai, CEO, Purple Circle · September 2026 · 8 min read During Diwali, your break-even ROAS goes up because a bigger share of orders comes in as COD, and COD orders get refused at the door far more often than prepaid ones. Meta reports ROAS on orders placed, but your P&L runs on… Continue reading How Does RTO Change Your Break-Even ROAS During Diwali?
Size-Wise Dead Stock: The Margin Leak in Fashion D2C
Your kurta set sold out in M and L, but S, XL and XXL are stuck in the warehouse. How size-wise dead stock eats fashion D2C margins in India, and the fix.
What Metrics Should I Actually Track in My Ecommerce Business?
By Ashish Rai, CEO, Purple Circle · September 2026 · 7 min read Most D2C founders track 15 things and understand none of them. They have a Shopify dashboard, a Meta ads manager, a Google Analytics report, and an agency spreadsheet — all showing different numbers that never reconcile. The result is decision-making based on… Continue reading What Metrics Should I Actually Track in My Ecommerce Business?
Why Is My Customer Acquisition Cost Going Up Every Month?’—’
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Rising CAC isn’t bad luck. It’s one of three predictable problems — and each one has a different fix. Most founders see CAC climbing and immediately blame Meta’s algorithm, iOS updates, or their creative. Sometimes those are factors. But the more common… Continue reading Why Is My Customer Acquisition Cost Going Up Every Month?’—’
How Do I Know If My D2C Business Is Actually Profitable?
By Ashish Rai, CEO, Purple Circle · September 2026 · 7 min read Most D2C founders think they know if their business is profitable. They’re usually wrong. They look at Shopify revenue, check the ROAS screenshot from their agency, see that orders are growing, and assume everything is working. But profitable means the business generates… Continue reading How Do I Know If My D2C Business Is Actually Profitable?
Should I Raise My Prices or Spend More on Ads to Grow?
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Almost every D2C founder asks this at some point. And almost every one of them reaches for the ads lever first. More spend feels like action. Raising prices feels risky. But the math almost always says the same thing: a 10% price… Continue reading Should I Raise My Prices or Spend More on Ads to Grow?
I’m Getting Sales But My Profit Margin Keeps Shrinking — Why?
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read You’re making more sales than ever. But every month, the number left after paying for everything keeps getting smaller. This isn’t bad luck — it’s margin compression, and it’s caused by four very specific leaks that widen as you grow. The cruel… Continue reading I’m Getting Sales But My Profit Margin Keeps Shrinking — Why?
Why Do My Ads Stop Working Every Time I Increase the Budget?
By Ashish Rai, CEO, Purple Circle · September 2026 · 6 min read Short answer: your ads didn’t stop working — your audience did. When you double your Meta budget, you don’t double your results. You exhaust your best-performing audience, force the algorithm into a broader and less qualified pool, and watch CPMs climb while… Continue reading Why Do My Ads Stop Working Every Time I Increase the Budget?
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